Exact
Exact wants to attract the best people to work for them. With this in mind, PHUNK was asked to meet with Exact's marketing team to develop a recognizable and unique approach to Exact's employer branding.
One thing that quickly becomes clear when interacting with Exact is that you’ll meet and connect with people from all walks of life. So it’s not surprising that the branding concept became:
Every Exacter has a unique character.
(It rhymes in Dutch)
Application
Exact commissioned us to design its carpool fleet in the newly developed style, and a gigantic poster showing the Exact family now covers nearly the entire building along the A13 motorway.
Process
Concept
We have reflected the branding concept by turning real Exact employees into 3D characters, clearly showing their characteristics, properties and personal style.
Environments
For the employees in the Exact Works Everywhere animation we’ve gone a step further. In this video you’re given a real insight into their daily lives to visualise the work-life balance at Exact, incorporating their own living environments and hobbies in the animation.
Credits
Client: Exact
Director: Iskander Mos
Producer: Akis Karamanlis
Art Director / Concept Artist: Rik Schlimbach
Storyboarding: Margo Termaat
Modeling/Animation:
Maria Glowacka
Eric Reniers
Iskander Mos
Siria Cotugno
Cassandra Toti
Sound Designer: Remy Visser
