IM Series
High Fidelity Ice Creation
This animation was the kick-off moment of the collaboration between PHUNK Animation Studio and Hoshizaki.
After having had a presentation about ice cubes for more than 2 hours, we knew that Hoshizaki is a party that is serious about the quality they offer.
In addition, we have invested the necessary time in R&D for the development of the ice cubes in 3D. In any case, we will never look the same at an ice cube again.
Visualising the invisible
Hoshizaki was looking for an animation party that could not only reproduce their machines in a correct way, but also take the viewer along in a story and visualize the internal processes in a visually appealing way.
3D product animation has turned out to be the solution for Hoshizaki. In this way, their machines can be rendered accurate and visually appealing, and the internal processes can be visualized in creative ways.
The visual freedom that 3D animation entails provides more creative space to tell your story even more powerfully.