Hoshizaki’s prize-winning ice

Hoshizaki’s KM ice machines produce their prize-winning crescent ice cubes.

The importance of this animation was to not only show the internal process of the machine well but also to put the prize-winning crescent ice cube in the spotlight.

This is why we took the necessary time to get a good look at the ice, by applying cinematic slow-motion shots with a nice depth of field that places the focus entirely on the crescent ice cube.

The Journey of the ice cube

These prize-winning ice cubes are created with Hoshizaki’s uniquely created process which Hoshizaki is very proud of.

This unique ice creating process of the KM machines creates hard, better displaced, and crystal clear ice cubes

Showing the journey of the creation of the cube gave us the possibility to move through the machine and show it usp’s.