The Story of Automation

PHUNK Animation Studio was asked by Hoshizaki to come up with a surprising concept, something that is not standard, something that makes people pause or stop scrolling for a while because they are curious and want to know more.

After our conversations with Hoshizaki, we learned that multitasking is one of the most important skills of a bartender. That means that automating a process is invaluable to a bartender.

For this reason, in the animation we initially fool the viewer by implying that the bartender has an extra set of robotic hands to help him before we initiate the transition to the actual machine.

Animated to the last drop

For this animation the liquid simulations were key. Because of our previous product animations we now have quite some experience similating liquids. Creating a seperate layer of foam was especially challenging.

We presented several looks of foam to the client and eventually got the right amount of detail and the correct physics. We also added other details such as condensation on the glasses.